Fintech companies have a unique marketing challenge when it comes to establishing authority. Unlike most tech-based businesses, many of these firms deal directly with the money and other assets of others. As such, they have a fiduciary responsibility to prudently take care of their clients’ money and property. This is especially true in the case of regulated financial institutions. In addition, their business models often rely on technological innovations like machine learning and data science that can expose them to security risks. Because of this, they must work harder to establish trustworthiness and credibility. One way to do this is through fintech link building, a process that involves earning links from high-authority websites and blogs in the finance industry.

As with all digital marketing efforts, link building has a set of core practices that must be followed to ensure success. These include conducting keyword research, creating content that answers your audience’s questions, and improving on-page SEO. Fintech link building also includes establishing and tracking measurable goals. These can be as simple as measuring upticks in domain/page authority or referral traffic. Ultimately, setting these benchmarks allows marketers to identify and prioritize necessary optimizations for their campaigns.

While on-page SEO is a key component for all businesses, it can be particularly important for Fintechs. This is because the industry is highly regulated and has to adhere to strict compliance requirements. Having an authoritative website that is search engine-optimized for these standards can help fintechs rank higher on Google’s SERPs and attract new customers.

One of the most effective off-site SEO strategies for fintechs is guest posting. By creating relevant, valuable, and well-written articles for reputable publications in their industry, fintechs can build high-quality backlinks and increase their brand awareness. This is especially useful if they can find venues that cater to their specific target audience.

The best way to do this is by conducting competitor research and identifying which online and offline media outlets in your niche are linking to their site. Once you’ve identified these opportunities, reach out to those publications with a pitch about writing an article for them. However, it’s important to remember that not all websites will accept unsolicited submissions, so it’s crucial to do your homework first.

Answering questions in Q&A platforms like Quora or online forums in your niche can also be excellent links building opportunities. By answering questions with helpful commentary and links to your website, you’re demonstrating your expertise and helping internet users with their problems. Plus, these kinds of links are likely to linger on the SERP for years. This makes them an extremely effective long-term strategy.